CSSA | Identity

The "CSSA Identity" section introduces and explains the use of CSSA identity system. As CSSA grows, it is vital that a coordinated and unified image of the association is projected. Consistent application of the new identity system will strengthen brand name recognition both within and beyond the CSSA community.

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The CSSA identity consists of the logo and the full names of CSSA and the institutions in both Chinese and English.

Logo
Full names of the institutions

Elements of the CSSA logo

Element	Definition
Letters	The four letters c, s, s, a, are closely positioned to one another, signifying a well connected and tightly united body of Chinese students and scholars.
Horizon line	A black line between the letters and the shadow sets the horizon.
Shadow	The shadow fades against a transparent background. The shadow and the horizon line make the letters stand up, which signifies independence and endows the letters with power.
Minimal symbol	The letters, horizon line and the shadow are always co-branded and make up the minimal symbol to represent CSSA.

Organization colors

Color

Specification

Projection

CSSA Red

Print C13, M100, Y100, K4

Screen R205, G2, B17

Web #CD0211

Red represents the CSSA board and is the color of leadership, imagination and passion. It is similar to the color of Cornell University sports teams.

CSSA Blue

Print C88, M63, Y21, K4

Screen R48, G96, B144

Web #306090

Blue denotes broadness, dignity and wisdom, and represents our diverse members.